Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

Most bulk messaging services use the following standard application programming interfaces (APIs) which allow programmers to add SMS functionality to any program:

• Email
• FTP (File Transfer Protocol)
• HTTP (Hypertext Transfer Protocol)
• SMPP (Short Message Peer-to-Peer)

The most common use of bulk SMS messaging is for:

• Mass SMS advertising
• Sending notifications
• Alerts
• Reminders
• Safety checks (password confirmation)
• Product information
• News
• SMS newsletters
• Entertainment (competitions)

Why use Bulk SMS:

1. Selective Customer Profiles
One of the prime advantages of using Bulk SMS Services is that you can select your customer profiles. It means you can send messages to a specific target group as per your requirement.

2. Fast Reach
SMS has a fast reaching approach as compared to other advertising mediums. Whether it’s an OTP SMS or transactional SMS, bulk SMS reach fast and are read quickly by the users.

3. Non-Disturbing Marketing
Unlike other marketing channels like- Telecalling, it’s a non-annoying method of reaching to your audience. Calling on the wrong time sometimes make a negative impression of your brand. That’s why most companies prefer bulk SMS services over telecalls as an initial way of approaching to their prospective customers.

4. Boost Sales
Bulk SMS solutions are an ideal approach to increase sales as it offers its clients an amazing way to promote new products, services, and offers. Have something new to offer your customers? Just use Bulk SMS services and forget the rest.

5. Low Cost With High Returns
As compare to other marketing channels like television advertising, newspaper advertising, outdoor advertising or other such forms of advertising SMS services are economical. Such expensive forms can be ‘out of budget’ or ‘too high’ for small businesses. Whereas SMS solutions are low budget marketing option with high ROI, for all business type whether it is small, medium or large. The best part of SMS services is that you can put it into action in no time even with a small budget.

6. No Spam Boxes Problem
Unlike email marketing, where chances are your mail goes in the spam folder of the user and he never opens it or deletes it knowing it’s a spammy thing. But such thing won’t happen in SMS marketing, as there are no spam boxes, it means you always reach out to your audience who are not listed on NDNC registry (DND numbers) in no time.

7. Keep In Touch With Your Customers
Your customers love to know what special offer you are offering to them. And a bulk SMS service will do just that for you, by sending regular short term offers you can keep your customer interested in your campaigns or services. This not only sparks the interest of your customers in your services or products but also increases your brand value and thus increases your sales.